Founder's Story

Draped in Dreams: A Tapestry of Threads

 In the vibrant and diverse landscape of Canada, Taru, a woman of Indian origin with a multifaceted identity, discovered a unique calling: to facilitate and foster cultural inclusion and exchange. By day, she delved into the complexities of public policies as a policy analyst, unravelling the threads of governance and societal impact. By evening and weekends, she donned the hat of the founder of My Ethnic Rentals (MER), weaving dreams into the fabric of cultural exchange. Amidst all this, she embraced the joys and challenges of being a full-time mother, nurturing and guiding with unwavering love.

Taru’s inspiration stemmed from the graceful elegance of her mother, a teacher with a profound love for sarees, who owned a collection of over a thousand exquisite pieces. Equipped with an undergraduate dental degree, a Master’s in Dental Public Health from King’s College London, a PMP certification, and a keen analytical mind, Taru identified a niche in the Canadian market for affordable, stylish South Asian wear. She also recognized the urgent need to address the environmental repercussions of fast fashion.

In time, MER has become a beacon of cultural exchange, ethical fashion, and environmental sustainability, making traditional attire accessible and affordable in Canada while ensuring fair compensation for skilled artisans. The venture has also introduced the “Threads of Hope” initiative, allowing clients to share their stories and experiences, fostering a sense of community and shared narratives.

As expected, the journey of building and growing MER continues to present its share of challenges, from scepticism about the rental model to logistical intricacies. However, the combined determination, passion, and diverse skills of Taru and her team enable MER to overcome each obstacle and implement effective solutions.

As MER has flourished, it has come to symbolise cultural appreciation, empowerment, and environmental consciousness. We work hard to ensure artisans receive due recognition, clients enjoy a unique and meaningful fashion experience, and the practice of renting significantly lightens the environmental strain.

In this harmonious blend of tradition and innovation, Taru’s son Viaan has emerged as a young aspirant, eager to join the board of directors of MER one day. With a sparkle in his eyes and a zeal to contribute, Viaan actively participates in the day-to-day functioning of MER. He accompanies his parents on deliveries, takes on the role of head office runner, and assists his mom in ensuring the smooth operation of the business. Whenever he finds a moment free from his homework, Viaan engages with clients, inquiring about their experiences and absorbing the essence of customer interaction. His enthusiasm and dedication reflect his earnest desire to be an integral part of MER’s journey, adding youthful vigor to the tapestry of dreams that Taru and her family continue to weave.